Ahern Equipment Rentals Executive Bios
Don F. Ahern | Chief Executive Officer and Chairman of the Board
Don F. Ahern has been our Chief Executive Officer and a member of our board of directors since
February 1994. Before that, since 1978, Mr. Ahern was the sole proprietor of Los Arcos Equipment, an
equipment rental company. Mr. Ahern has over 35 years of experience in the equipment rental industry.
Mr. Ahern is Evan B. Ahern’s father.
Evan B. Ahern | President
Evan B. Ahern has been our President since July 2013. From March 2004 to July 2013, Mr. Ahern was
our Executive Vice President. He joined our board of directors in April 2004. He served as Chief Information
Officer from 1998 to May 2007. Between 1993 and 1998, Mr. Ahern was responsible for managing and
implementing our technology infrastructure. From 1990 through 1993, Mr. Ahern held various other positions
with the Company. Mr. Ahern has been and continues to be involved in nearly every aspect of our operations. He
spends much of his current time in business development activities, branch level process reengineering and
training, and technology integration into every aspect of our business to improve operational efficiencies and
effectiveness. Mr. Ahern is Don F. Ahern’s son.
D. Kirk Hartle | Chief Financial Officer and Treasurer
D. Kirk Hartle has been our Chief Financial Officer since July 2013. From March 2009 to July 2013,
Mr. Hartle was our Senior Vice President of Finance and Treasurer; previously, he served as Vice President of
Finance starting in September 2007, and before that he served as our Director of Finance from the time he was
hired in February 2004. His responsibilities include oversight of all of our accounting and financial reporting.
During his career, Mr. Hartle has held senior management positions with KPMG LLP and Deloitte LLP. Before
joining Ahern Rentals, Mr. Hartle was chief financial officer for five years with a publicly held golf retail and
sports entertainment company. Mr. Hartle also is a past president of the University of Nevada, Las Vegas Alumni
Association and served on its Board of Directors for 13 years.
Howard L. Brown | Vice-Chairman and Secretary
Howard L. Brown has been our Vice Chairman since July 2013. From September 1997 to July 2013,
Mr. Brown was our Chief Financial Officer. He joined our board of directors in April 2004. Mr. Brown has over
40 years of finance experience. Before joining us, from October 1995 through September 1997, Mr. Brown was
Chief Financial Officer of the H&O Foods division of Rykoff-Sexton, Inc. (now known as U.S. Foodservice,
Inc.), the largest food service distributor in Las Vegas, Nevada. From September 1992 through October 1995,
Mr. Brown was Chief Financial Officer of H&O Foods, Inc.
Mark J. Wattles
Mark J. Wattles joined our board of directors in April 2004. In 1988 Mr. Wattles founded Hollywood
Entertainment Corporation (“Hollywood Video”). Until the sale of Hollywood Video in 2005, Hollywood Video
had 30,000 employees, 2,000 corporate-owned video rental stores, and 700 corporate-owned game stores.
Mr. Wattles served as Hollywood Video’s Chairman of the Board and Chief Executive Officer until it was sold.
From August 1998 through June 2000, Mr. Wattles also served as Chief Executive Officer of Reel.com, an
independently operated online retailer of movies owned by Hollywood Video. Since January 2005, Mr. Wattles
has served as President of Wattles Capital Management, LLC, a capital management company that invests in
public and private companies providing consumer products and services.
Mark S. Brown
Mark S. Brown has been our Vice President of Growth and Development since February 2002 and is
responsible for expanding our operations and sales by opening new branches and enhancing our performance in
current branches. Mr. Brown has over 27 years of experience in the equipment rental industry. From January
1999 through February 2002, Mr. Brown was branch manager of our Sacramento store, and was responsible for
supervising the operations and sales of that store. Prior to joining us, from March 1979 through January 1999,
Mr. Brown was an operations manager for Thomas Equipment, an equipment rental company, where he was
responsible for the company’s operations and sales.
Bruce Rocheleau | VP of Global Purchasing & Aftermarket Parts Support
Bruce Rocheleau joined Ahern Rentals in February 2014. Bruce has been in senior executive management positions over the last five years. Prior to that he has been an effective manager within the equipment rental industry for over twenty years. As Nation Corporate Manager of Procurement Parts & Warranty Operations for United Rentals Inc. from December 2001 until April 2009, being responsible for field spport, fleet operations, aftermarket procurement and warranty management. Mr. Rocheleau has approximately 28 years of experience overall within purchasing and operational management. From July 1995 through December 2001, Mr. Rocheleau was employed by McClinch Aerial Rental in Fairfield Connectivut, managing 9 locations in CT, NY, NJ, DE, MD, and VA as Corporate Prchasing and Inventory Manager, responsible for supervising operations for all highly successful and profitable branches throughout the Northeast and Mid-Atlantic. From April 1979 through Jun 1995, Mr. Rocheleau served in numerous roles as purchasing manager for multiple manufacturing companies in various industries withing the Connecticut and New York Metroplitan Areas.